Won't be a long post from me, but it will reference others who have described this in more detail.
Basically, if you have ever said "that's not what the price on the shelf said" then you need know of this SCOP!
The sticker you see above (that I took at Sobeys) will be posted at the registers or near the front doors of participating stores (which will be most retailers everywhere!).
Here is a great summary of all you need to know (basically) from a fellow couponer's blog:
http://canadianbudgetbinder.com/2012/09/26/scanning-code-of-practice-scop-in-canada/
Or you can read the sent out pamphlet: http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/vwapj/ct02380e.pdf/$file/ct02380e.pdf
Know it and use it!
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